（销售原则二） Prove your proposal can satisfy customer needs and wants ( key part of selling) by Persuasive Selling Format, Conceptual Selling, Handling objection and Negotiation Skill Persuasive Selling Format劝说性销售1Summarize the situation (背景介绍）1) Good understand customer needs, wants（明确客户需求）A: Just meetB: Almost meet but not specificC: Must find customer needs and wantsPersuasive Selling Format劝说性销售2) Introduce one real benefit（介绍一真正利益）A: General B: SpecificFishing examplePersuasive Selling Format劝说性销售2 State your Idea（陈述主意）
3 Explain How your idea works（解释主意）1) Numbers数字化2) Logic逻辑化Persuasive Selling Format劝说性销售4 Stress the key benefit:（强调关键利益）1)Help customer make decision （帮助客户决策）2)Test your idea（重新测试你的主意）Persuasive Selling Format劝说性销售5 Suggest an easy next step（建议容易进行的下一步）1) Different with other step, it can be done any time（独立性）2) Confidence to encourage customer make a wise decision（自信心）3) Ending types（结尾方式）
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