Why is it important to check the store?
Check what?查看店铺, 寻找机会
walk the outlet to look foropportunities
检查SKU check SKU opportunities
寻找陈列机会
陈列架, 冰柜Rack & Cooler
货架和产品堆头 Shelf & Display
售点广告POP
产品轮换 Rotation
寻找竞争对手陈列及活动 competitor activity
检查价格pricing issue1.准备
2.打招唿
3.店情察看
Store check
4.产品生动化
5.拟订单
6.销售陈述
7.回顾与总结
8.行政工作作产品生动化的步骤是什么?
What do you think we mean by merchandise our products?确保所有百事产品都以正确的方式执行生动化:
ensure all Pepsi products are properly merchandised
确保所有库存产品的轮转 ensure all stock is rotated
清除超期产品 remove out of code product
根据现有标准使产品生动化
Merchandise all displays according to current standards
补充冰柜货架和陈列架
Replenish coolers, racks and shelf area
需要时清洁陈列架和设备
clean shelves and equipment as needed1.准备
2.打招唿
3.店情察看
4.产品生动化
Merchandise
5.拟订单
6.销售陈述
7.回顾与总结
8.行政工作
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